Launching a Listing Ad

1. Initial Setup:

Click manage ads on your left sidebar, then launch a new campaign and select "Facebook" for both Facebook and Instagram ads.

Choose "real estate listings."

2. Ad Customization:

- Select a template

- Enter custom values: date, start time, address, city/state, beds, baths, and square footage etc. (different templates may have different custom values)

- Add the listing link (from AM Connect or other integrations).

- Set a daily budget for the ad.

- Adjust ad radius if necessary through "Optional Information" and "Location" settings.

- Determine a daily budget (recommended $5 to $25).

3. Location Targeting:

Adjust location targeting under "optional info" if your listing is not in the same town as your business.

4. Media Addition:

   - Customize ad images and text using the provided Canva template links.

   - Upload the customized Canva images to the ad.

5. Launching the Ad:

   - Preview and adjust the ad text.

   - Click "Launch" to create the ad in Facebook.

6. Final Steps for Lead Form Ads:

   - Configure Facebook form fields mapping in AM Connect for data attribution. (settings > integrations > Facebook form fields mapping)

   - Set up automation in AM Connect for actions upon lead entry. (automation > 11.1 Facebook listing lead forms > duplicate the workflow for Facebook listing lead forms > Customize each step with label to customize including the client facing email body with the address and tag clicking save each time you update.)

   - Define the workflow trigger to be the specific lead form ad. Toggle publish and click save

Done!