Launching an Open House Ad

1. Initial Setup:

Click manage ads on your left side bar, then launch a new campaign and select "Facebook" for both Facebook and Instagram ads.

Choose "real estate listings" and then "open house ads."

2. Ad Customization:

Use the open house template.

Enter custom values: date, start time, address, city/state, beds, baths, and square footage.

Choose ad type: Lead Form (collects contact info and sends automated messages) or Landing Page (directs to a website without data capture).

3. Ad Details:

Set the end date (minimum of three days after creation - if your open house is sooner, remember to turn off the ad in your dashboard after your open house).

Determine a daily budget (recommended $5 to $25).

4. Website and Radius Setup:

Insert the listing website URL.

Define the ad radius for targeted visibility.

5. Location Targeting:

Adjust location targeting under "optional info" if your listing is not in the same town as your business.

6. Media Addition:

Customize ad images using the provided Canva template links.

Update images and text if needed to make them relevant to the listing.

6. Launching the Ad:

Upload the customized Canva images to the ad.

Preview and adjust the ad text.

If using a Landing Page, attach a Facebook pixel for tracking.

7. Final Steps for Lead Form Ads:

-Configure Facebook form fields mapping in AM Connect for data attribution. (settings > integrations > Facebook form fields mapping)

-Set up automation in AM Connect for actions upon lead entry. (automation > 11.1 Facebook listing lead forms > duplicate and select open house workflow > Customize each step with label to customize including the client facing email body with the address)

-Define the workflow trigger to be the specific lead form ad. Toggle publish and click save

Done!